BENEFITS OF BULK EMAIL MARKETING:

• Direct communication with prospects and customers - Bulk email allows direct business to consumer or business to business messaging and also allows for two-way exchanges. Messages can be in the form of a letter, an electronic coupon, a colorful and dramatically designed HTML message, or streaming video and sound encased in a rich media message.
  
  
• Interactivity - Unlike a print ad, television commercial, radio spot, direct snail mail, or any other offline media, a promotion via bulk email encourages and facilitates direct and immediate interactivity. The message is clear - "Click here to get this.”
  
  
• Lower cost – Compared to other forms of marketing media, bulk email can be extremely inexpensive on a cost per piece or cost per email basis, regardless of whether you are in prospecting mode or client update mode.
  
  Millions of people use email. In fact, for many people, it has replaced the telephone and postal (snail mail) as the preferred method of communication. Therefore, on a marketing level, bulk email marketing is the preferred choice. An email pushes a message directly into an individual’s inbox and does not have to wait for a radio spot, magazine issue, or a television commercial in order to make its debut. Most importantly, bulk email allows the sender to communicate on a one to one basis through the use of personalized language.
  
  With the rise of the Internet as the choice of gathering information, the dream of one to one marketing is fast becoming a reality. So why are marketers choosing bulk email for their marketing needs?
  
  
• Bulk email marketing is cheaper - Unlike people that receive postal mail and telemarketing solicitations, most consumers who receive email offers have voluntarily given marketers their choice of what products or service that they are interested in. Hence, conversation rate is higher and the cost of deploying a bulk email campaign is a lot cheaper than sending mass flyers or catalogs.
  
  
• Bulk Email List advertising is faster - Unlike postal mail campaigns that often take weeks to get prepared and into the hands of potential customers, an email campaign is sent out immediately and delivers results in minutes.
  
  
• Did we mention bulk email is cheap? - Yes we did, but we need to emphasis the point again. Bulk email requires no paper, printing, or postal stamps. An average cost of a postal campaign is $10,000 to deliver 5,000 flyers, whereas an average of $5,000 in bulk email marketing budgets can deliver 10 times as many recipients.

• Bulk Email Marketing Blog- Gain beneficial information on Bulk email marketing, add to the discussion and share what works for you.