In order to acquire new customers - people who have never used, bought, or tired out your products or services in the past, you can use a rented email list.

Email list providers like bulk email broadcasting .com own and manage a variety of list ranging across a wide variety of categories.

Bulk email true strength lies in its ability to communicate with existing and prospects in such a way that it actually helps forge a "relationship" with them. This is because after a certain amount of time, people will become accustomed to receiving these regular promotions and, if those messages are properly your customers also will look forward to receiving them.

Here are some tips and guide lines for a successful bulk email marketing campaign:

- Provide Value to the people on the email list - Customers will be turn off an online newsletter if it is nothing more than a sales pitch. Focus on providing relevant, useful information to the people on the email list.

- Let Customers on your email list know what they are getting- Never mislead your customers and then surprise them with information they are not expectiing.

- Make it easy for customers to unsubscribe from an email list - Customers may want to remove themselves from an email list for various reasons. For example, they may not like it, the may be changing their email address. Regardless of the reason, ensure that customers are provided with clear, easy to follow instructions on how to unsubscribe.

- Do not over do it to an email list - Do not subject your customer to too much information. For example, sending out an email message several times a week is overkill.